After practicing in the DeSoto County for over 25 years, Dr. Richard (Rick) Kelly opened the first Direct Primary Care office in the Southaven on July 1, 2020. The transition from his traditional fee-for-service practice to the Direct Primary Care model allows Dr. Kelly to continue to provide the highest quality primary care, for which he has been rated by insurers in the past, while continuing to focus on his patients’ needs with unmatched affordability and convenience. The Direct Primary Care model will allow more access, time and attention to his patients and provide all services at a major discount so his patients can get the best for their health care dollars. In order to do this, Crossroad Health DPC no longer accepts insurance.
Richard (Rick) Kelly, MD.
When not at the office, Dr. Kelly enjoys woodworking, beekeeping, performing in community theater (Kudzu, DeSoto Family Theater, Panola Playhouse) and singing (Mississippi River Chorale).
(photo Carla McDonald)
See why Dr. Kelly is changing to Crossroad Health DPC. Direct Primary Care in Southaven, Mississippi
We believe that when the control of medical care is returned to the patient and physician relationship, optimal health follows. We have a strong belief in this model and we are very passionate that the Direct Primary Care system can benefit you, your health, and most importantly; your family. An individualized approach to wellness that encompasses traditional evidence based medicine blended with preventative strategies emphasizing optimal nutrition and lifestyle changes. Crossroad Health DPC cares about you and will take care of you in to the best of our ability. A limited patient panel allows us to have a unique relationship with each of our patients. When your physician is a partner in your wellness then happiness and health will follow .
The Direct Primary Care model proves that when you tailor your insurance needs and pay directly for your routine medical care, then you end up saving money in the long term. Unfortunately, most individuals never meet their deductible for the year and therefore end up paying for 100% for sub-optimal, fragmented care. The Direct Primary Care Model eliminates copays and drastically reduces urgent care visits and Emergency room trips. Our goal is to minimize these types of emergency driven visits. However, if a situation arises when emergent care is needed, then your DPC Physician is at the disposal of your treating physician to help coordinate care and reduce unnecessary testing. This is why a personal relationship with your physician is crucial. This particular relationship has been shown to reduce downstream costs associated with medical care. More time for each patient equates to less fragmented care. Most of the time, the annual cost of the DPC membership is less than the average yearly deductible. This does not take into account the savings that we pass onto you with use of our discounted labs and generic in-house medications. Some patients save enough on labs and medications to cover their entire yearly membership! Schedule a free 30 minute patient consultation with Dr. Kelly to discuss the DPC model in detail. Be sure to bring a friend or significant other so we can get the word out about this new exciting form of primary care! Dr. Kelly will continue to provide Aviation Medical Exams (FAA) to the Mid-south area
Crossroad Health DPC LLC
210 Goodman Rd E
Southaven, MS 38671
Notice of Privacy Practices
Your Information. Your Rights. Our Responsibilities.
This notice describes how medical information about you may be used and disclosed and how you can get access to this information. Please review it carefully.
Uses and Disclosures
The following categories describe the different ways in which we may use and disclose your individually identifiable health information, unless you object:
Treatment. Your health information may be used by staff members or disclosed to other health care professionals for the purpose of evaluating your health, diagnosing medical conditions, and providing treatment. For example, results of laboratory tests and procedures will be available in your medical record to all health professionals who may provide treatment or who may be consulted by staff members. Additionally, we may disclose your health information to others who may assist in your care, such as other healthcare providers, your spouse, your children or parent.
Payment. Your health information may be used in order to bill and collect payment for the services and items you may receive from us. For example, we may use and disclose your health information to obtain payment from third parties that may be responsible for such costs, such as family members. Also we may use your health information to bill you directly for services and items.
Health care operations. Your health information may be used as necessary to support the day to day activities and management of Crossroad Health DPC LLC. For example, information on the services you received may be used to support budgeting and financial reporting, activities to evaluate and promote quality, to develop protocols and clinical guidelines, to develop training programs, and to aid in credentialing medical review, legal services, and insurance.
Appointment reminders. Your health information will be used by our staff to contact you and send you appointment reminders.
Information about treatments. Your health information may be used to send you information that you may find interesting on the treatment and management of your medical condition. We may also send you information describing other health related products and services that we believe may interest you.
Law enforcement. Your health information may be disclosed to law enforcement agencies to support government audits and inspections, to facilitate law enforcement investigations, and to comply with government mandated reporting.
Release of Information to Family/Friends. Our practice may release your health information to a friend or family member that is involved in your care, or who assists in taking care of you. For example, a parent or guardian may ask that a babysitter take their child for an appointment. In this example, the babysitter or friend may have access to this child’s medical information.
Patient mass communication. We may use your name and email address(es) and/or text numbers to contact you with bulk messaging. For instance, to share new promotions for the clinic, to send clinic newsletters, or to notify you of a physician’s upcoming absence, such as for vacations.
Other uses and disclosures in certain special circumstances.
Disclosures of your health information or its use for any purpose other than those listed above requires your specific written authorization. If you change your mind after authorizing a use or disclosure of your information, you may submit a written revocation of the authorization. However, your decision to revoke the authorization will not affect or undo any use or disclosure of information that occurred before your notified us of your decision to revoke your authorization.
You have certain rights under the federal privacy standards. These include:
Requests to Inspect Protected Health Information
You may generally inspect or copy the protected health information that we maintain. As permitted by federal regulation, we require that requests to inspect or copy protected health information be submitted in writing. You may obtain a form to request access to your records by contacting your physician and/or privacy officer. Your request will be reviewed and will generally be approved unless there are legal or medical reasons to deny the request.
Crossroad Health DPC LLC’s Duties
We are required by law to maintain the privacy of your protected health information and to provide you with this notice of privacy practices. We also are required to abide by the privacy policies and practices that are outlined in this notice.
Right to Revise Privacy Practices
As permitted by law, we reserve the right to amend or modify our privacy policies and practices. These changes in our policies and practices may be required by changes in federal and state laws and regulations. Upon request, we will provide you with the most recently revised notice on any office visit. The revised policies and practices will be applied to all protected health information we maintain.
If you would like to submit a comment or complaint about our privacy practices, you can do so by sending a letter outlining your concerns to:
Crossroad Health DPC LLC
Attn: Privacy Officer
210 Goodman Rd E
Southaven, MS 38671
If you believe that your privacy rights have been violated, you should call the matter to our attention by sending a letter describing the cause of your concern to the same address. You will not be penalized or otherwise retaliated against for filing a complaint.
This notice is effective on or after 3/2020